lsanderson | Tired of voicemail hell?

So, this month, Mr. English transformed his righteous indignation into a full-blown crusade. He started Get Human, which he calls a grass-roots movement to "change the face of customer service." The accompanying Web site, www.gethuman.com, sets out principles for the right ways for companies to interact with customers, encourages visitors to rate their experiences (the site is to issue a monthly best-and-worst list), and publishes many more secret codes unearthed by members of the movement. As of last week, the ever-expanding cheat sheet offered cut-through-the-automation tips for nearly 400 companies.