
Don’t Care to Send the Very Best?
By J. COURTNEY SULLIVAN
A few weeks ago, Laura Bonner received an e-mail alert at her office computer: A friend she hadn’t heard from in ages had sent her an electronic greeting from a Web site called Someecards.com. “I think I actually groaned,” said Ms. Bonner, 26, a subsidiary rights manager for Farrar, Straus & Giroux. “I mean, really, an e-card?”
Ms. Bonner ignored the message for as long as she could. Finally, at day’s end, she clicked on the link, expecting to find a typically treacly online greeting, the kind that assaults the eyes and ears with bright colors and cloying music. Instead she saw a simple sketch of a smiling elderly man in a bowling shirt, with a caption that read: “I’m glad we stay mildly interested in each other’s lives.”
“I laughed out loud,” she recalled. “I was instantly obsessed with the site.” More