Wine

[lsanderson]

The Pour
Wine’s Pleasures: Are They All in Your Head?
By ERIC ASIMOV

THE mind of the wine consumer is a woolly place, packed with odd and arcane information fascinating to few. Like the pants pocket of a 7-year-old boy, it’s full of bits of string, bottle caps and shiny rocks collected while making the daily rounds of wine shops, restaurants, periodicals and the wine-soaked back alleys of the Internet. It’s harmless stuff, really, except to those within earshot when a wine lover finds it necessary to elaborate on the nose, legs and body of a new infatuation.

Yet in recent months American wine drinkers have taken their turn as pop culture’s punching bags. In press accounts of two studies on wine psychology, consumers have been portrayed as dupes and twits, subject to the manipulations of marketers, critics and charlatan producers who have cloaked wine in mystique and sham sophistication in hopes of better separating the public from its money. More